![]() Both campaigns functioned on the principle of people donating $10 or more to one of a range of selected charities, then emailing the receipt to a specific address, in order to be granted access to a series of podcast downloads each episode of the podcast taking the form of an audio commentary featuring guests discussing Doctor Who episodes as they watch them. The case study consists of two Twitter run charity campaigns organised by the “coalition of Doctor Who fans, podcasters, and creators” Gallifrey Stands 2020), the first in 2018 and the second in 2019. 46).īefore applying theories it is crucial to conceptualise the case study, particularly as it does not fit the definition of ‘fanfic’, which is the subject of most writing on fan culture. This successful act of textual poaching, reappropriating ideas and material from a text in order to promote a new message, shows the power of organised online fandom to do good through ‘participatory culture’ or as Jenkins refers to it “the production of new texts, indeed of a new culture and a new community” (1992, p. The focus of this essay is on contemporary podcasts in fandom, and specifically the two major cross-platform fan-lead charity campaigns which made use of participatory culture and textual poaching techniques across Twitter and podcasts in order to raise over $25,000 collectively in 20 for anti-gun violence charities and pro-education charities. From the early days of zine culture, through to the plethora of podcasts now available, this form of fan participation has remained popular. It has also stimulated fan interaction in more autobiographical/anecdotal forms (what is referred to as ‘Fanfac’ (Hills 2014)). A close look at two Doctor Who fan productions, the charitable podcasting projects/campaigns #WhoAgainstGuns and #WhoForSchools, and how they utilised textual poaching and participatory culture in the pursuit of encouraging fandom to donate money to specific causes.ĭoctor Who is a sprawling, ongoing media text, responsible for spawning hundreds of spin-offs in various mediums since 1963. ![]()
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